Subscription-based apps have become increasingly popular over the last few years. More and more app companies use subscription models for their products and services. However, managing a subscription-based business comes with its own set of challenges. One of these challenges is understanding your user base and how they interact with your app.
Cohort analysis can help you answer important questions about your app users’ behavior and provide insights into how to engage better and retain them over time. In this article, we will look at 12 cohort analysis tools for subscription apps.
What is Cohort Analysis?
Cohort analysis is a technique used to track and analyze the behavior of a group of users over time. A cohort is simply a group of people who share a common characteristic, such as the month they signed up for your app service.
By analyzing their behavior over time, you can identify trends, understand how users interact with your app, and determine which strategies are most effective for retaining them.
For example, let’s say you’re managing a subscription-based app that offers an online course. You might use a cohort analysis tool to compare the retention rates of users who signed up in January vs users who signed up in June.
By doing so, you might find that users who signed up in January tend to have higher retention rates than those who signed up in June. This could lead you to investigate why this is the case and potentially adjust your marketing strategy to attract more users like those who signed up in January.
12 Cohort Analysis Tools for Subscription Apps
There are many cohort analysis tools available online, each with its own strengths and weaknesses. Below, we’ve compiled a list of 12 cohort analysis tools that are available for subscription-based apps.
1. Appflow.ai
Appflow.ai is a subscription analytics platform designed for subscription apps, offering solutions for building, managing, analyzing, and enhancing in-app subscriptions.
With the platform, you can segment your app users using different metrics, including acquisition channels, demographics, time zones, languages, and others. What’s more, its cohort analysis feature enables you to compare subscriber behaviors and revenue across these segments, providing valuable insights into your user base.
This information can help you make informed decisions to decrease churn and prolong the lifetime value of your app users.
2. Amplitude
Amplitude is a product analytics platform that helps companies understand user behavior, optimize key metrics, and drive business growth. The tool offers real-time behavioral analytics and helps app developers understand how users engage with their products.
Its cohort analysis feature allows apps to track user behavior over a set period and filter the data by segmenting users based on specific criteria.
By using Amplitude, businesses can identify areas for improvement, optimize their product features, and create personalized experiences for their users.
3. Mixpanel
Mixpanel is a product analytics platform that helps mobile apps understand how users interact with their websites and mobile applications.
It offers a range of features, including event tracking, funnel analysis, cohort analysis, and user segmentation, to give businesses a complete picture of how users interact with their products.
With Mixpanel's cohort analysis feature, app companies can identify trends and patterns in user behavior and optimize their product offerings accordingly to create a better user experience.
4. Clevertap
Clevertap is an AI-powered mobile marketing automation platform that provides businesses with real-time insights into their customer engagement.
Its cohort analysis feature allows businesses to track user behavior over time and understand how different segments of users interact with their products.
Clevertap also provides predictive analytics that can help businesses forecast user behavior and make informed decisions.
5. Kissmetrics
Kissmetrics is a behavioral analytics and engagement platform that helps businesses track customer behavior across multiple channels.
Its cohort analysis feature allows businesses to segment their users and track their behavior over time.
Kissmetrics' user-centric approach provides businesses with insights into individual user behavior and helps them optimize their product offerings accordingly.
6. Google Analytics
Google Analytics is a free web analytics platform that provides businesses with insights into user behavior on their website or apps.
Its cohort analysis feature allows businesses to track user retention and make informed decisions about product offerings.
Google Analytics also provides businesses with valuable insights into their customer demographics and behavior.
7. Heap
Heap is an analytics platform that provides businesses with real-time insights into their customer behavior.
By creating user cohorts based on actual actions taken on your site or app, you can gain insights into how different users interact with your digital platform, tailor your communications to their needs, and leverage third-party data to create user segments that accurately reflect the full customer journey.
Heap also offers conversion tracking and funnel analysis, allowing businesses to understand the impact of different marketing campaigns on user behavior.
8. Pendo
Pendo is a product experience platform that provides businesses with insights into user behavior and engagement.
Its cohort analysis feature helps product teams understand their users in different segments and allows businesses to track user behavior over time and gain insights through data analytics, feedback, and survey tools.
This allows teams to create a more user-centric product that drives adoption, retention, and expansion.
9. Aptrinsic
Aptrinsic is a product-led growth platform that helps businesses improve their product offerings.
Its cohort analysis feature allows businesses to track user behavior over time and understand how different segments of users interact with their products.
Aptrinsic also offers experimentation tools and metrics to help the teams optimize user journeys and track engagement and conversion rates. Additionally, Aptrinsic provides customer communication tools, such as in-app messaging and email campaigns, to help teams communicate with their users and drive engagement.
By utilizing Aptrinsic, product teams can create better products that are more valuable, engaging, and successful.
10. Woopra
Woopra is a customer analytics platform that helps businesses to track, analyze, and visualize customer behavior on their websites, mobile apps, and other touchpoints.
The platform provides real-time analytics and insights, together with the cohort analysis feature, enabling businesses to understand their customers' actions, preferences, and needs.
Woopra also offers predictive analytics and funnel analysis, allowing businesses to optimize their product offerings.
11. Localytics
Localytics is a mobile app analytics and marketing platform designed to help businesses better understand their users and engage with them through personalized, data-driven marketing campaigns.
Localytics provides a wide range of analytics features, cohort analysis included, which allow businesses to gain insights into user behavior and track key performance indicators (KPIs) such as retention, churn, and conversion rates.
Localytics is known for its advanced segmentation capabilities, which allow businesses to create highly targeted messaging based on user behavior, demographics, and other variables. The platform also offers A/B testing functionality, enabling businesses to test different messaging strategies and optimize their marketing efforts over time.
12. Indicative
Indicative is a customer analytics platform that helps businesses make data-driven decisions by providing insights into their customer behavior. The platform uses behavioral analytics to track user actions such as clicks, signups, and purchases across multiple channels and devices.
Some of the key features of Indicative include funnel analysis, cohort analysis, segmentation, and A/B testing. The platform also offers integrations with popular tools such as Salesforce, Segment, and Google Analytics.
The platform is designed to be flexible and customizable, allowing businesses to tailor their analytics to their specific needs and goals.
Conclusion
This article enlists 12 cohort analysis tools available to subscription-based app companies looking to perform cohort analysis. By better understanding customer behavior over time, app companies can optimize engagement strategies to drive retention and revenue growth.
It's essential for subscription-based app companies to invest in the right tools and expertise to stay competitive in today's fast-paced digital landscape.
12 Cohort Analysis Tools for Subscription Apps
