App analytics, also known as mobile app analytics, shows each element of the mobile app, such as how well it is working, areas that need improvement, etc. Whether you have an Android app or an iOS app, you can find thousands of data points to examine how well your app is working. These data points can be measured with the help of app analytics. So, what is mobile app analytics all about? How does it work? What are the best analytics tools for mobile apps?
In this article, you will learn everything you need to know about analytics for mobile apps.
Understanding Mobile App Analytics
"Mobile app analytics" seems to be a self-explanatory word. Mobile analytics is basically the collection and measurement of data from mobile app activity. It provides data on how well an app performs on various levels, such as app performance, user behavior, and marketing. You can learn how well your app performs by looking at app performance metrics. For instance, whether it's stable or crashes, taking too much time to load, etc.
User behavior data shows what your app's users are up to while using it. For example, which sections do they use more, how long do visitors stay on the app, or when do they exit it?
Finally, you can determine how your marketing initiatives affect your app by using marketing-related data. This data includes ad clicks; app installs, in-app purchases, the app's open rate, etc.
How Does Mobile App Analytics Work?
Analytics for mobile apps provide a detailed picture of user-generated data. Every user click provides extensive information about the user persona, such as age, gender, location, interests, time spent on the app, etc. If you have a mobile eCommerce app, your analytics would be based on user-generated inquiries, abandoned shopping carts, and total sales figures.
In a nutshell, you get all of the information you need to enhance user engagement and retention effectively. This data is collected from the user interface, frontend, and backend and is provided as numbers and percentages. The following are some factors that determine your mobile app tracking analytics.
- Customer information, both current and potential
- App launch frequency information.
- The total number of people who use the app.
- Information about specific pages in the mobile app
- User data relevant to the device
- The time it takes for the mobile app to load.
Why Do You Need Mobile App Analytics
If you think you can track market presence based on the number of downloads and app store user evaluation, you are mistaken. The data and remarks don’t represent the complete app experience situation. In fact, to understand the way users interact with the app, you need clear usage and adoption rates. So, for maximizing brand value and growth, it is important to have a quality mobile app analytics tool. This tool will help your company to make data-driven decisions.
Moreover, when you incorporate mobile analytics syncing to your business goals, it will ultimately increase the speed of the software development process. It also helps you get business insights that help in boosting retention, overall user experience, and user engagement.
Top 4 Analytics Tools For Mobile Apps
Mobile app analytics offers many features, like maximizing ROI, tracking business goals, delivering personalized solutions, collecting accurate data, attaining global reach, and optimizing marketing campaigns. In order to reap all these benefits, you need to integrate your mobile app with the right tools. However, finding the right tool among many options isn't as handy as every tool has different metrics and guidelines. The following are the best mobile app analytics tools to choose the best tool to get optimal results.
Appflow.ai is one of the best analytics tools for mobile apps. It helps in measuring users' engagement with Mixpanel app analytics, motivating with amplitude insights, and understanding user behavior. Besides this, when you use the Appflow, it helps you understand monthly recurring revenue, and filter your user data by acquisition, country, device, age, gender, and more. Whether you are looking to understand Android analytics or iOS, App Flow mobile app analytics makes it possible for you to reach out to your potential customers effectively.
Google's Firebase is a mobile app analytics tool that works on both Android and iOS. It not only analyses your software but also provides the infrastructure for its development. It provides tools for developing "serverless" apps, tracking their performance ("Crashlytics"), and boosting user engagement (A/B testing, messaging). Many integrations are available, including Google Ads, Data Studio, Slack, and Jira. Lyft, Trivago, and Duolingo, for example, use it.
Adjust is also among the best analytics tools for mobile apps that help you better understand your customers and their intentions and make smart marketing and product decisions that increase conversion, retention, and lifetime value. It compiles all app marketing data into a single, user-friendly interface. You can look into market trends, cohorts, in-app activity, and the lifetime value of users (LTV). It also includes the Fraud Protection Suite, which protects your app from unauthorized activity and works on Cordova, Android, iOS, and Windows.
AppMetrica is an unlimited and free tool that focuses on providing a seamless end-to-end app analytics and marketing solution, allowing you to evaluate all of your app's information in one location. It has device-specific data, granular cohort analysis, and the ability to look into individual users' past data for a close-up view and to construct customer profiles.
As a business owner, you must understand your customers' primary needs to provide them with engaging services via your app. You can accomplish this capability with mobile app analytics and boost consumer loyalty to new heights. Simply ensure that you keep an eye on the data at all times and are aware of all new trends, requirements, and expectations from your users. Appflow.ai can also help you build your analytics strategy and improve your metrics for how engaged your users are in general.