A paywall is usually a screen where the user is asked to pay to access content or experiences. It is a virtual gate that separates contents that are free and contents that require a subscription.
These paywalls are present in iOS as well as Android. The paywall model is highly sought after because it has a lot of advantages, ranging from generating income to increasing subscribers.
It gives users a sense of confidence about the quality of the product behind the paywall. Paywalls also have proven to be a more reliable source of income compared to onClick ads, The percentage of visitors clicking the ads is studied to be around 0.2-0.5%. Even a moderate paywall can generate higher revenue. This brushes up the leading aspects of a paywall.
Resources for App Paywall Optimization
Designers are creatives who are continuously looking for new ways to innovate. Design resources are now more accessible thanks to the internet. You can discover inspiration anytime and anywhere with a few clicks. For UX/UI designers, there are some great sites and apps to find inspiration related to paywalls, web design, app design, banners, poster designs, and so on.
This article includes a list of top resources which offers paywall design ideas and inspirations.
UXFlow.ai is a free website that displays mobile app screens from any app, allowing mobile app owners/ designers to investigate, compare, and enhance the UX and UI of their own app while saving time and money. They provide a massive number of App screens, especially for paywalls and onboarding screens (2000+ app screens).
Dribble enables designers to post their work and share their knowledge of design with others. Dribbble's collection has a high overall quality, and many photographers, designers, and other artists use it to showcase their work. However, it is not open to everyone. To submit your own work, you must first obtain an invitation code from other designers.
Behance is one of the top websites for UI designers to get design inspiration. There are many magnificent works by various designers from throughout the world. Every day, Behance's management team carefully picks fresh creative works from a wide range of industries. Design, fashion, illustration, industrial design, architecture, photography, fine arts, advertising, typography, animation, sound effects, and other disciplines are included.
Pinterest is one of the top image and video-sharing sites for individuals to discover new ideas and be inspired to accomplish the things they enjoy. This platform provides a wide range of information, such as designs, home décor, and cuisine recipes, among other things. Pinterest users communicate with one another by enjoying, commenting on, and repinning one another's work.
FigmaCrush is the largest collection of Figma design materials. It's a comprehensive list of Figma UI kits, mobile and website templates, icons, wireframe kits, and any other interesting Figma design assets the Figma community has produced and published.
What Elements on Paywall Should be Optimized?Specific features in a paywall must be optimized so that all the bases are covered and the entire process can run like a well-oiled engine. The features that need to be given importance are as follows:
Proper wordings with catchy captions and offers can be appealing to users. Users are generally not tech savvy and hence cannot understand the technicalities of the product, hence they need short, catchy and crisp descriptions about the advantages they will have when they purchase the product.
The trust built with the user is a very important factor. To develop this trust factor the information about the app such as subscription cost, duration of the subscription, etc must be clearly mentioned and the entire process of subscription should be user-friendly.
Proper visibility is an absolute requirement for having a higher rate of conversion. Greater visibility does not directly correlate to the high frequency of displaying, rather a perfect balance must be achieved so that the user gets adequate information while not being frustrated by the feature.
A catchy design of the paywall interface would attract a lot of potential subscribers. The proper font size and the right color scheme, paired with a themed background (according to the festival or seasons) would be the best combination. This proves the importance of visual impact on a potential customer.
- Pricing and discount:
This is critical for Paywall A/B testing and assists app developers in determining the best SKU for their budget and needs. Choices range from 7-day to monthly, as well as quarter and yearly plans with respective prices.
Coding-free A/B Testing for Subscription Paywall
There is no single perfect paywall, that’s why A/B testing is very important for subscription apps. To save developing resources and improve experiment efficiency, a coding-free a/b testing tool is recommended, which can be found in Appflow.ai - In-app Subscription SDK. Just drag and implement A/B testing for a mobile paywall as follows:
Go to the Experiments of the active project where you are planning to add a new A/B test. Click Manage, you can find it at the bottom of the A/B testing card.
- Now you can see the status of all your A/B tests listed in a table with editing and deletion options. Click on Add new A/B test at the top right corner to create an A/B test for your app.
- Fill in the input field with corresponding values like the name of the A/B test, platform and date range. Next, you have to define the Groups (Group A and Group B) by providing a proper Appflow’s flexible user segment.
- Select a paywall for the defined groups and balance the load by splitting the traffic in an optimal ratio. Appflow.ai also enables mobile app developers to build subscription paywalls with their drag-and-drop Visual Constructor.
- Now press “save and next” to complete the process.
By following these simple steps you can successfully implement A/B testing for your mobile subscription paywall. A/B testing allows you to experiment with different versions of your subscription paywalls by displaying them to different segments of your users to determine which version performs better. And most importantly, you don’t need to release a new version in App stores.
If you want to be the best at what you do, you must constantly hone your talents and allow your creativity to flow. Inspiration lies at the heart of great design. Applications like uxflow.ai and appflow.ai have proven to be useful for subscription Apps' paywall design and testing. The former gives a database to inspire app developers and designers with the best app UI/UX design while the latter offers coding-free A/B testing to your application and generates statistics based on your objectives. Click here to visit Appflow.ai for coding-free A/B testing, I hope this article has provided a good insight into resources for optimizing iOS and Android paywalls.
Resources for iOS & Android Paywall Optimization