What is SDK?

SDK (Software Development Kit) refers to a set of tools helping building a greater app. Let's dive more into it!

Software developers like innovating new stuff, with the internet getting more sophisticated every day. We cannot build a skyscraper in the same way as we build a small house. We need powerful tools and a team while building the skyscraper. The same goes for software development. While creating high-quality applications, we need the right tools to speed up the process and at the same time maintain the quality.

Software Development Kits (SDKs) play a vital role in resolving this issue. Consider you are building a piece of furniture. Building furniture isn't always straightforward, you need to learn the skill, get a quality piece of wood, good carpeting tools, a safe place to build it, and a lot of time and patience to finish it. Sounds hard right? Now imagine you buy the same furniture in IKEA. You are still building the same furniture but with pre-assembled components, tools to set up, and assembly instructions. You need not be an expert in it. Using SDK in your business is like building furniture from IKEA. Continue reading to learn more about the SDK and how a mobile SDK may help your app.

What is SDK?

SDK (Software Development Kit) refers to a set of tools that allow software developers to construct their applications based on a company's underlying technology. Advanced functionality or platform-specific app features are also included in the tailored apps.

SDKs help developers and businesses to construct high-quality apps that answer user demands, interact with internet resources, and seamlessly communicate data between apps.


An API is simply an interface for a service, but an SDK is a set of tools designed for a specific purpose. SDKs often include APIs, while APIs do not include SDKs.

SDKs allow developers to design apps and serve as the foundation for your software solution. APIs allow programmes to work within the parameters of the SDK with which they are packed.

To better understand, assume you're at a table in a restaurant with a menu of options to choose from. The kitchen is the system component responsible for preparing your order. What is lacking is the key link that allows you to convey your order to the kitchen and have your meal delivered to your table. This is when the waiter or API comes into play. The waiter is the API who accepts your request and sends it to the kitchen (system). The waiter then returns the meal (response) to you.

An SDK (Software Development Kit) is similar to a customized toolkit. Similar to a plumbing toolbox or a carpenter toolbox. An SDK is a toolkit that contains tools for developing computer applications, often of a certain type.

How to use an SDK?

The ease of use of an SDK is an equally important reason to use it as the tools it provides.
 So, how to use it?

  1. Download and install your platform's kit. SDK tools will contain libraries, workflows, and tutorials for developers to utilize and incorporate into their projects.
  2. Open and use any APIs and development tools required to create a new application, beginning with the integrated development environment (IDE). This is where you will organize your actual code and where your compiler will be.
  3. Use the instructions, documentation, code examples, and analysis tools to develop the software. It will give you and your team a good head start.

Benefits of Mobile SDKs

SDKs make developers' lives simpler by including the following features:

1. Access to component pieces and software development instructions

For example, a retail SDK that pulls in everything you'd want in your app (e.g. favourites, cart, save for later, checkout, etc.).

2. Faster and Smoother Integrations

SDKs streamline conventional operations and allow quick access to information. If you're looking to close more deals, having a mobile SDK on hand can help. Because it makes connecting with a customer's existing tech stack easier, your devkit will assist reduce the sales cycle.

3. Extended Connectivity

If your product is useful and its associated SDK provides for a high level of interoperability, you improve the likelihood that other tools will want to integrate with your product, resulting in more brand exposure.

4. Faster, Faster, Faster

Mobile SDKs have faster turnaround cycles, faster product deployment and faster market entry. Since an SDK is designed to instruct, equip, and enable development shortcuts, developers can focus on producing the product they've intended.

5. Support and knowledge are built-in

There is no need to go for answers or hire out to supplement your team; SDKs come preloaded with knowledge in the code already created, as well as the necessary support documentation.

6. Cost-cutting

Making the same components over and over again while building an app is a waste of resources unless your app's concept is unique. If your programm relies on standard features like login authentication or interaction with location services, developing everything from scratch is virtually pointless - you can utilize an SDK for that. This will considerably improve your organization's resource use.

Mobile SDKs in the Market

1. Appflow.ai

Appflow.ai is a subscription analytics tool that can help you boost income and subscribers. It gathers the data you have in your app like trials, installs, purchases, income, refunds, and much more to generate meaningful app analytics. Appflow.ai includes both iOS and Android analytics. To enhance the sales performance model and raise your monthly subscription income, different data states and subscriber groups are compared, and assessed by different data relations. The following are some important and useful features of Appflow.ai.

  • Analytics: Appflow Analytics is a built-in analytics SDK tool that provides you with simple charts in real time.  It integrates with Android or iOS analytics to provide you with a full collection of data with which decisions are made.

    Pro tip: Applow.ai analytics SDK is available in the Free plan(up to $10K/MTR), create a free account and begin subscription analytics today!

  • Cohort analysis: Appflow.ai provides us with cohort analysis, which is a sort of behavioral analytics that demonstrates what specific users do on your app over time.

  • Suggestions: Suggestions are one of the best standout features of Appflow.ai. This tool can assist you in lowering total expenditures while simultaneously upgrading your digital infrastructure.

  • Push-notifications and Design Paywall: Push-notification SDK can offer you draft, impending, or completed push-notification campaigns. You may also check who the notification was issued to and when it was sent.

  • Integrations: This functionality allows you to keep track of all Subscription events such as trials, purchases, cancellations, refunds, and more in the appropriate service.

2. Appsflyer

AppsFlyer is a cloud-based mobile attribution and marketing analytics software that helps app marketers manage campaigns and analyze conversions.

Primary features include:

  • Customer journey mapping
  • Attribution modeling
  • Audience segmentation
  • Social media metrics
  • Retention monitoring

Marketers may utilize detailed dashboards to attribute consumers' source network or channel, ad type, ad group, and creatives. AppsFlyer offers dynamic cohort and retention analytics, as well as the ability for marketing firms to filter data and analyze user behavior and performance. A versatile grouping feature enables team members to evaluate patterns related to consumers who connected with the app through the same ad, campaign, media source, or country.

3. Google Mobile Ads

The Google Mobile Ads SDK is the next generation of Google mobile advertising, featuring improved ad formats and simpler APIs for accessing mobile ad networks and advertising solutions. Google AdMob's Google Mobile Ads SDK allows you to monetize your app with in-app adverts. With the aid of this SDK, developers can track and optimize their in-app ad income creation.
The Google Mobile Ads SDK is available to AdMob, DoubleClick for Publishers (DFP), and Ad Exchange customers.

4. Facebook SDK 

The Facebook SDK is just what enables mobile application developers to incorporate Facebook into their apps. It enables the app to smoothly interface with Facebook.

Examples of things you can accomplish with the Facebook SDK include:

  • Login to Facebook (Authentication)
  • Facebook content exchange
  • Social extensions

More crucially for marketers, it is what allows them to transfer data from your mobile app to Facebook advertisements. Understanding and using a Facebook SDK is essential if you are in charge of marketing a mobile app.


Utilization of SDKs in your application/business will definitely give you an upper hand over your competitors. SDKs will improve your workflow and increase the work speed. Appflow.ai is an excellent place to start if you want to get instant results. It allows you to use the power of analytics and engagement platforms within your product. More apps will be supported as the tool evolves further. Pick your SDK and get the best out of your project!

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